Our Story

Nats, Zeph, Dali & James during lockdown 2021 (Image by Aaron Hettey)

Zeph Store was launched in 2020 by The Moruzzi's (Hey, I'm Nats and I do most of the writing around here) as a platform for positivity in the most difficult times we’ve known. Combining James’ design business - Never Worry Studio and my passion / obsession with all things baby related, our platform has evolved to support local artists and makers by selling products for the whole family that put artistic expression at their centre and reflect our vibe. 

Our business is family founded and led and our girls sit at the heart of it all. Named after our oldest daughter Zephyr, at Zeph Store we believe in taking a considered approach to sizing and style, stocking products that are designed to be handed down to the next generation and minimize waste. We produce many of our own products locally in South East London alongside stocking small collections of pieces we've discovered from some of the coolest global suppliers.